The Tswelopele Clean-up campaigns are a Mayoral initiative focused on encouraging volunteerism and promoting environmental care. The goal of the campaign is to inspire communities and businesses in taking charge of their natural environment. Attached to this is the drive to encourage participants to focus on separating waste so that more work is done towards recycling and overall environmental awareness.
The City of Tshwane aims to act as a point of contact with communities who want to drive initiatives aimed at cleaning up their local areas. In doing so the City will strive to support these initiatives with existing resources as far as possible.
On the first Saturday of each month the City will be conducting a Tswelopele clean-in a different geographic location spread across the seven regions. Where possible these clean-ups will also precede a public meeting so that communities can engage with the political leadership directly after the campaign.
At each of these individual launches the guiding framework should be as follows:
·Active involvement from political leadership(EM and MMCs) on the ground
·Time frames of 08:00 – 10:00 or 09:00 – 11:00 depending on availability of political leadership
·Direct partnerships with local businesses( sourcing volunteers, sponsoring clean-up materials, providing water, etc)
·Community partnerships with NGOs, churches, and volunteer groups
·City of Tshwane regional support (staff, trucks to clear waste, cleaning equipment, etc)
·Media partners – targeting local community media (radio/print) in the run-up to particular launches to assist in communicating on the event and drive support
·Social media – Utilization of both City of Tshwane and Executive Mayor’s social media accounts to generate interest in events. Acknowledge role of sponsors and supporting partners
·Communications – Standardised website landing page to channel queries about Tswelopele and allow participants to register events that the city can actively promote.
City of Tshwane departments’ roles and responsibilities
1.Office of the Executive Mayor
Coordinating and internal planning for Clean-up launches
Liaising with political leadership
Interactions with Office of Chief Whip to engage councillors and promote awareness
Communicating with support departments on operational requirements and logistics
Set-up 6 month calendar until end of December 2018.
7 July – Region 6 – Mamelodi Alaska Informal settlement
4 August – Region 1 – Winterveldt and Mapobane
1 September – Region 4 – Olievenhoutbosch or Mooiplats
6 October – Region 2 kopanong and Renbro shopping centres
3 November -
1 December –
Current dates until 1 December are set. However, locations of where clean-ups will be conducted could be subject to change.
Businesses who want to partner or support events can be directed to
Personnel support on Tswelopele
Jordan Griffiths – Coordination and planning, interactions with political office and support departments (JordanG@tshwane.gov.za)
Sello Mphaga – Sustainability Unit (selloMp@tshwane.gov.za)
Stefan De Villiers – Assessing availability of political leadership (StefanDV@tshwane.gov.za)
Steve Mamphekgo – Community Liaison and engagements (SteveMam@tshwane.gov.za)
Vanessa da Souza – Media support – Office of the Executive Mayor (VanessaDS@tshwane.gov.za)
2.Communications and Marketing
Website landing page dedicated to Tswelopele
Provides details on upcoming campaigns
Contact details on City officials who can be contacted for more info
Allows volunteers to register their clean-ups (location, time, meeting points, organizers details). Residents can then view what clean-ups are taking place in their area and get in contact with organizers