Simply put, Touch Point Delta makes a positive difference and facilitates business improvement by adding value through the entire marketing landscape including Awareness, Access, Trust, Value and Retaining profitable clients.
Touch Point management is becoming a key issue for successful marketing and sales management. Digital media are omnipresent and readily available. Confidence in classical advertising is declining, while customers’ real-life experiences and their associated word-of-mouth recommendations are becoming more important. Companies nowadays need to know how to most effectively reach their market.
Clients typically initially engage us because they have a necessity to improve their business performance in one or more areas within the marketing value chain.
Our marketing ethos is founded firstly, on four fundamental components for successful revenue generation, namely Awareness, Access, Trust and Value (AATV) and secondly, on an essential element for sustained profitability, namely benefitting from the Life Time Value (LTV) of clients.
Without AATV there will be NO business ‘now’.
Without LTV there will be NO business ‘then’.
Touch Point Delta provides tailor-made services and expertise at Marketing Director and Marketing Manager level to ensure that businesses achieve their marketing performance objectives
The Capital City Business Chamber (CCBC) is an innovative organization working for the success of the Business Community in the Capital City (Pretoria/Tshwane) of South Africa
Capital City Business Chamber
41 Kitshoff Street,
Rosslyn Pretoria, Gauteng 0182
Tel: 012 542 1308
E Email: info@ccbc.co.za